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Firebird Is Now Gofogo!

Our rebranding announcement

New Year, New Name

Today, we’re excited to share an important update: Firebird is officially rebranding to Gofogo.

We truly value our company and our product. Because of that, owning our brand and trademark is immensely important to us.

We wanted a name that was:

• Unique
• Easy to remember
• Easy to spell
• Short and simple
• Fun and cool

And that’s how Gofogo was born.

Gofogo reflects our belief that financial planning should be simple, approachable, and empowering.

Why the change?

Although we genuinely liked the name Firebird, it came with challenges we could no longer ignore.

It’s a fairly common name across different industries.
People often had trouble remembering it correctly (some variations we heard: Thunderbird, Phoenix, Ladybird).
And even when the name was remembered, our hosting domain added another layer of unnecessary complexity.

All of this made it harder for people to find us, remember us, and talk about us.

What does this mean?

Only our name has changed.

Our mission remains exactly the same:
to create user-friendly tools that help people plan their finances and achieve financial independence.

You can now find us at gofogo.com — much cleaner that way.

This change gives us a stronger foundation as we continue building what’s next.

Plan with Gofogo.
Plan to go far.